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Ria: Login Options for App Onboarding
Context
During the hiring process with Ria, I had 7 days to design a low-friction onboarding flow with multiple login options for their mobile app.
Read Time
7 Minutes
Project Duration
7 Days
Platform
Mobile
Team
Product Designer (me)
Tools
Figma
The Problem
What matters to users when choosing login options?
I needed to know what onboarding login options users favor in apps like Ria. The Ria take-home assignment description was broad and didn’t hint at what problem needed solving, so I conducted quick research and ideated, since I had 7 days.
With this take home assignment, I was not given a problem statement or clear objective.
Internal data wasn’t provided, so I relied on surface-level research from the web.
The Solution
Seamless login options users enjoy with money transfer apps.
Through my process, I designed an onboarding flow that included features important to users of money transfer and payment apps such as Ria or PayPal. These users are goal-oriented and value simplicity.
The solution illustrates trust to users by offering external login or sign up options.
Small features such as face ID, conveys to new user’s about the quickness of logging in.
What is Ria
Over 1M+ downloads of the mobile app
To design for this project, knowing what Ria is was a key for my approach. Ria is a global money transfer service that allows users to send and receive funds quickly and securely across borders.
It offers competitive exchange rates, fee transparency, and a wide network of agents and payout locations, making it accessible to millions worldwide.
Old Design
Examining Ria's Current Design
I reviewed Ria’s onboarding process as a typical user to see my initial reactions and kept this in mind when composing my design.
Ria’s current onboarding flow lacks external login options, such as Google, Apple, or other sites. Users new to Ria (creating an account) perceive these options as trust factors. . . Without trust factors, a user may be uncomfortable offering their email upfront for an unfamiliar application.
Why does this matter? Even before users insert their email and new password in this flow, they must provide their country of residence, so upfront the user does not notice any trust factors like they would with new apps where external login options are present. Like logging in with their Apple ID.
What login options do other apps offer?
Here I reviewed five Ria competitors, such as Remitly and Western Union, analyzed their onboarding flows, and compared what elements or features each included.
3/5 competitors had external login options, such as Google or Apple ID.
Signing up and log in is often paired with “comparing rates” to meet user expectations.
After Benchmarking
What I Learned
Trust and Credibility
Allowing users to sign in with established platforms like Google or Apple enhances the perceived legitimacy of applications.
Convenience and Efficiency
External logins streamline the registration process by reducing the need for users to create and remember new credentials, making things simple.
Moving forward, I learned it is essential to consider trust factors when designing low- friction login options for Ria’s onboarding process. As users often compare and contrast apps when transferring money, so this aspect was a major part of my approach to the design.
User Persona
What kind of person uses apps like Ria?
Design Iterations
Low Fidelity Screens of Flow
From researching what login options users value and why, I decided to ideate using low-fidelity wireframes, based on screens I learned from benchmarking.
Additional Solutions
Normally Face ID is automatic, not an option for users to select at login.
Many money transfer apps, including banks and neobanks, don’t clearly indicate Face ID is available for login. Typically, users enable it in settings, and Face ID scans automatically during login.
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In my login solution, Face ID is represented by a symbol, not a button. The symbol appears before the scan begins, signaling to existing Ria users who have enabled it that the feature is active.
Final Designs
High-Fidelity Onboarding Flow
The finalized onboarding flow features multiple login or sign up options. Including Google and Apple ID, as these options are the most used external login methods.
Final Thoughts
Conclusions
The simplest user experiences often can be extremely important to the user such as the topic of trust when dealing with financial matters. When Ria assigned this project I used my determination to understand why login options matters to users and discovered an abundance of information that I can use for future projects.
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Also, this login project taught me about how improving user features can help business metrics. The quicker and more efficient a user can login, the faster they can perform the action they seek (objective-oriented), and in the case of Ria, they receive a fee per money transfer, so a simple login is simply the beginning process of a fee making event.
What would I do differently next time?
1.
Conduct A/B Test, If this were a legitimate project with Ria, I would create two test to explore what external login options a user would prefer to determine the most desired options.
2.
Look at other industry onboarding, since this project can be considered the beginning of a user looking to complete a transaction, measuring the speed of login is key for Ria and new users, so I would explore other industries known for fast and seamless login and sign up processes.
